Category Archives: Design

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RGD Jury names AtG’s creative identity “one of the top case studies in 2016”

By | AtG in the News, Design, Press | No Comments

We couldn’t be prouder to have a visual identity created by our friend Michael Barker at Acme Art and Design… The fact that it’s now an acclaimed case study is just icing on the cake. This month, an esteemed RGD jury selected Michael’s case study about our AtG rebrand as “one of the top case studies in 2016.”

Acme Art & Design captures the spirit of a unique cultural experience with visual identity for Against the Grain Theatre

A powerful graphic and clever visual device that tickles your brain and pulls you directly into the purpose of the client – clearly demonstrating what Against the Grain Theatre looks like and invites you to learn more.

—RGD

Click here to read the full article on the top case studies selected

Click here to read Michael’s case study about designing our visual identity

 

AtG’s refreshed look

By | AtG in the News, Design | No Comments

Over the years our signature tree logo (and that cheeky bird*) became a beloved part of the company’s identity, and we’ll be forever grateful to Carrie Klassen for creating our very first brand as a fledgling collective.

AtG is growing and evolving, and with that comes a visual refresh. Michael Barker of Acme Art & Design put on his thinking cap and set out to capture the essence of who we are and what we do. The good news was that the members of the AtG collective share great taste (and loads of modesty, obviously) and we came to some conclusions fairly quickly about what we want to communicate to the world through our brand.

But that doesn’t easily translate to a visual representation. How do you capture the essence of AtG in a logo? Well, Michael had the answer. He played with references to wood grain, sound waves, vinyl grooves (records) and the letter “O”, and eventually came up with the bent design you see here. The design also exists in many changeable variations — a riff on the fluid nature of our company, which performs unconventional productions in unconventional spaces. Cool, right?

AtG offers its deepest thanks to Michael, who really hit this out of the park for us. What do you think? Share your thoughts with @AtGTheatre on Twitter, Instagram and Facebook.

*Our cheeky bird may still make an appearance from time to time.

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34765121315101114 Against the Grain Theatre Posters